According to a 2021 survey, an average of 83 percent of U.S. shoppers have used an online coupon before. Among the different age groups surveyed, digital buyers from ages 45 to 60 had the highest usage rate, with 89 percent.
Share of consumers who have ever used online coupons in the United States in 2021, by age group
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Other statistics that may interest you Digital coupons and deals in the United States
Overview
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- Premium Statistic Leading coupon aggregators by regular use in the U.S. 2023
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Use and discovery
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Users
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- Premium Statistic Share of shoppers using physical and online coupons in the U.S. 2023
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Mobile usage
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Further Content: You might find this interesting as well
CouponFollow. (August 18, 2021). Share of consumers who have ever used online coupons in the United States in 2021, by age group [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow. "Share of consumers who have ever used online coupons in the United States in 2021, by age group." Chart. August 18, 2021. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow. (2021). Share of consumers who have ever used online coupons in the United States in 2021, by age group. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow. "Share of Consumers Who Have Ever Used Online Coupons in The United States in 2021, by Age Group." Statista, Statista Inc., 18 Aug 2021, https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow, Share of consumers who have ever used online coupons in the United States in 2021, by age group Statista, https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/ (last visited May 04, 2024)
Share of consumers who have ever used online coupons in the United States in 2021, by age group [Graph], CouponFollow, August 18, 2021. [Online]. Available: https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/